SaaS Talent is the only recruiting firm that we use to hire talent. We've hired multiple SDRs, EAs in Latin America and a Director of Engineering and Director of Product Marketing in the United States.
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We help AI, SaaS and tech founders build their revenue and tech teams with the GTM Talent Ladder™: who to hire, when to hire them and where, in the United States, Canada or Latin America.
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11+ years in business, 35+ employees and trusted by 100+ clients.
Founders and CEOs, in their own words.
SaaS Talent is a great recruiting partner. They go beyond the basics to help us think through tricky recruiting challenges and bring fresh ideas to the table at every opportunity! Over the years they have hired over 30 people for us, Mike has had me on podcasts and he's always trying to help me.
Brian GlickFounder-CEO, Chain.ioSaaS Talent is the only recruiting firm that we use to hire talent. We've hired multiple SDRs, EAs in Latin America and a Director of Engineering and Director of Product Marketing in the United States. We're extremely happy with the results. Mike and his team are very hands on and help us hire talent very quickly. If you have any recruiting needs, I highly recommend SaaS Talent.
Jeff MainsCEO, Intelligent ContactsSaaS Talent is a great recruiting firm! The candidates that they delivered started contributing towards the role within 2-3 days. SaaS Talent not only recruits high-quality candidates, but the people they bring us are well trained in the nuances of the role. Their internal screening and recruiting criteria filter the best talent from the market and add value right away.
Brian GiamoCo-Founder and CEO, The Activate CompanyThere's no way we would have been able to successfully add five new employees in a short time without SaaS Talent's recruiting expertise and quality screening process. Mike's understanding of our business has connected us with high-quality partners and talent who truly get where we are and where we're going.
Greg LeizerowiczCo-Founder & CTO, HopSkipSaaS Talent sourced multiple talented individuals for us in the LATAM region and their contributions have significantly strengthened both our development, product, DevOps and UX teams. SaaS Talent is a recruiting firm that excels in discovering talent not only aligned with the necessary skill set but also seamlessly integrated into our company culture. We're extremely satisfied with the results and recommend SaaS Talent.
Richard MoshenekFounder-CEO, PacerSwipe for more →
Hiring great GTM talent is hard. Making them produce is harder.
Most founders aren't sure who to hire, when to hire or where to hire them. The GTM Talent Ladder™ is six rungs, in sequence, built from 11+ years and 100+ AI, SaaS and tech companies. Every seat can sit in the U.S., Canada or Latin America, based on your goals, pain points, team and budget.
Technology
Build the product, or augment the team behind it. Software and AI/ML engineers, DevOps and MLOps, data engineers and product managers.
Executive Support
Buy back the founder's time. AI-First Executive, Sales and Marketing Assistants, added when admin work is hurting growth.
Pipeline Development
Create the conversations. SDRs and Lead Generation Specialists build the list, book the meetings and work the warm leads.
Sales & Customer Success
Close and keep the business. BDRs, AEs, sales leaders, CSMs and partner managers who own the customer and drive revenue.
Revenue & Sales Operations
Optimize and enable sales. RevOps or SalesOps, CRM and sales enablement to tune the motion, the tech stack and the outputs.
Product & Content Marketing
Package and scale what sales has proven. Demand generation, product marketing, content marketing and paid media.
Get the full GTM Talent Ladder™
"Mike, does anyone else in the industry have a model like yours? It's unbelievable and equal parts full time + agency + coaching."
SaaS Talent client, 2026Three stages. One partner. Founder to founder.
We learn your business before we recommend anything, then show you the team we'd build and where every seat belongs. Once you're ready, we hire the talent and build your GTM motion together.
GTM Discovery
A complete, end-to-end review with the founder in the room: your goals and revenue targets, who's on the team, your gaps, and how you sell now. You leave with a clear picture of where your GTM organization stands.
Recommendations & Ideas
Our read on your GTM organization, mapped rung by rung: which rungs you need now, which can wait, and which seats belong in the U.S., Canada or Latin America, in order, against your budget. Then you decide.
GTM Delivery
We hunt, source, screen, interview, hire and onboard your talent, then build the GTM motion around them with coaching, playbooks and a monthly Customer Success call.
Where you enter the Ladder depends on your stage.
You're still the only person selling.
Your first hire should buy back your time and build pipeline in your name. You take the meetings. Hire in the U.S. or Latin America based on your budget. GTM Executive Assistant in Latin America: $2,500-$3,500/month, all-in.
Hire a GTM Executive Assistant →Who do you hire, when, and where?
The right team, in the right order, in the right place. SDRs, BDRs, AEs, marketers, engineers and GTM leaders across the U.S., Canada and Latin America, mapped seat by seat to your revenue goal and budget.
Build your team →Your next ten hires. One partner who knows your team.
Add AEs, CSMs, RevOps and GTM leaders in the U.S. where customer proximity matters. Grow execution seats in Latin America where your budget goes further. One GTM partner who already knows your team and your numbers.
Scale your team →The same BDR or AE costs three times more in the U.S.
You know who to hire and when. Now see what every seat costs. Twelve GTM roles, Latin America and the U.S. side by side, from SaaS Talent placements rather than surveys. Free.
Hiring is the easy part. Making the hire produce is where it falls apart.
Most AI, SaaS and tech companies hire their leaders in the U.S. and Canada, and that's fine. We find great people there, and we give you a second option in Latin America.
| Latin America | U.S. and Canada | |
|---|---|---|
| Who we place | Full-time GTM and tech talent: EAs, SDRs, BDRs, AEs, marketers, CSMs, RevOps, AI and software engineers | GTM and tech leaders and sellers: VPs of Sales, CROs, AEs, marketing, engineering and product leaders |
| Who employs them | SaaS Talent. We pay everyone and handle HR and operations. | You. A direct hire. |
| How you pay | One monthly fee per resource. GTM Executive Assistant: $2,500-$3,500/month, all-in. | A search engagement, quoted per role |
| After the hire | Ongoing U.S. GTM coaching, playbooks and agency-level support, every month | Check-ins for the first 3 months, plus a 90-day replacement guarantee |
A recruiter, an agency and a coach. One partner.
| A recruiter | The GTM Talent Ladder™ | |
|---|---|---|
| You get | A resume, a placement, a fee | Discovery and recommendations before you commit, then the hire, onboarded with a 90-day ramp |
| After they start | Your problem, handed back at the offer letter | GTM coaching, playbooks and a monthly Customer Success call |
| What to hire next | No view of what to hire next | A hiring map built on the Ladder, and a day-90 review that sets the next rung |
| Who is on your account | A recruiter, until the offer letter | A dedicated Hiring Lead, Customer Success and direct access to our Founder, Michael C. Bertoni |
What the Ladder looks like in practice.
From 60,000 warm leads and no sales team to a six-person core GTM team. One of the AEs we placed was promoted to VP of Sales.
SaaS Talent is a great recruiting partner. They go beyond the basics to help us think through tricky recruiting challenges and bring fresh ideas to the table at every opportunity! Over the years they have hired over 30 people for us, Mike has had me on podcasts and he's always trying to help me.
SaaS Talent was instrumental in helping us drive new business development as well as do all the recruiting for our nearshore engineering, development, and recruiting team in Latin America.
Started with a GTM Executive Assistant, then added a Founding BDR as the pipeline grew.
Coached by an operator, not a recruiter.
Michael C. Bertoni has spent 25+ years building and leading sales teams. He started as a quota-crushing seller making 150 calls a day, and he has built international SDR and BDR teams since 2004.
- Founded SaaS Talent in 2014. Building GTM teams in Latin America since 2016.
- Creator of the GTM Talent Ladder™. Author of Every Problem Is a Talent Problem and the GTM Compensation Report 2026-27.
- Runs the SaaS & Tech GROWTH Meetup, the largest AI, SaaS and tech community in the Philadelphia region: 60+ events, Technical.ly Programming of the Year 2025.
Founder Questions
What is the GTM Talent Ladder™?
The GTM Talent Ladder™ is SaaS Talent's framework for who to hire, when, and where. It has six rungs, in sequence: Technology, Executive Support, Pipeline Development, Sales & Customer Success, Revenue & Sales Operations, and Product & Content Marketing. Every seat can be filled in the U.S., Canada or Latin America, based on your goals, pain points, team and budget.
Where do we start?
With a free strategy session, your GTM Discovery. We learn your goals, pain points, current team and budget, then come back with recommendations and options mapped to the Ladder. You decide from there, and we start where it fits.
Why build the team in this order?
Each rung feeds the one above it, starting with the product. Pipeline without a closer is wasted. A closer without pipeline is idle. RevOps before there's a sales motion is overhead. Skip a rung and the one above it usually underperforms.
How do you decide where each seat sits?
Your requirements drive it. Some seats belong in the U.S. or Canada, close to your customers. Many thrive in Latin America with talent that works U.S. hours, speaks fluent English and has carried quota for U.S. software companies. You see every option before you choose.
What does SaaS Talent do?
SaaS Talent finds full-time AI, sales, marketing and tech talent in Latin America and the U.S. for high-growth tech companies, then helps make the hire work. In Latin America, that means playbooks and monthly U.S. GTM coaching for one monthly fee. In the U.S. and Canada, we run the search and stay close for the first 90 days.
How is SaaS Talent different from a recruiting firm?
Most recruiting firms are done at the offer letter, and we aren't. We recruit, then we give the person playbooks for the role and coach you and them every month. Founders usually buy a recruiter, an agency and a coach separately. In Latin America, we're all three.
How much does it cost to hire GTM talent in Latin America compared to the U.S.?
Revenue roles cost about 3-4x more in base salary in the U.S. than in Latin America. An Account Executive is $100,000-$175,000 a year in the U.S. and $2,800-$4,000 a month in Latin America. The free GTM Compensation Report 2026-27 compares twelve roles side by side.
How much does a GTM Executive Assistant cost?
A full-time GTM Executive Assistant in Latin America is $2,500-$3,500 a month, all-in, depending on scope. That covers the person, payroll, HR and operations, the playbooks, U.S. GTM coaching and network access.
What roles can you hire in Latin America?
We place full-time Executive Assistants, SDRs, BDRs, Account Executives, marketers, Customer Success Managers, RevOps specialists, and AI and software engineers in Latin America. In the U.S. and Canada, we search for VPs of Sales, CROs, AEs, and marketing, engineering and product leaders.
How long does it take to hire through SaaS Talent?
Talent is typically in place in 4-6 weeks. The 90-Day Foundation then gets your new hire onboarded, running a daily standup and building pipeline by day 90.
What happens after the hire?
It depends on the lane, and we say so plainly. Latin America engagements include ongoing U.S. GTM coaching, playbooks and agency-level support every month. U.S. and Canada hires get check-ins for the first 3 months and a 90-day replacement guarantee.
What if a hire doesn't work out?
In Latin America, you only pay while someone is actively engaged. If they leave, billing pauses, we start the replacement search immediately, and your coaching continues. U.S. and Canada searches carry a 90-day replacement guarantee.
Can nearshore talent in Latin America sell to U.S. buyers?
Yes. Our people work U.S. hours, are fluent in English and are screened against your exact requirements. At OpenBOM, an Account Executive we placed was promoted to VP of Sales.
What does "AI-First" mean at SaaS Talent?
Every person we place is screened for AI skills. It's written into every job requirement and verified in interviews, and our people are trained to use Claude and other AI tools in their daily work. One client told us their assistant is automating everything and they had to tell her to slow down.
Who is SaaS Talent a good fit for?
B2B AI, SaaS and tech founders from $0 to $25M ARR who have budget for a full-time resource or a search, whether they are bootstrapped, funded or revenue-backed. If you're looking for the lowest-cost offshore option, we're not the right fit.
See what your next hire really costs, in Latin America and the U.S.
Twelve GTM roles, side by side, from real placements.
Download the 2026-27 GTM Compensation Report